Tourist tweets about Sherlock are worth 11 million in free publicity

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Tourist tweets about Sherlock are worth 11 million in free publicity

It seems like murder, mystery and dominatrix’s are good for London’s tourism – all in a non-fictional sense of course.

Film London have carried out a study, using their powers of deduction.

They trawled 35 million mentions on the internet and social media investigating how interactions, finding it can be worth a fortune to the real-life locations of television shows and movies.

It seems tourists have got out their very own magnifying glasses, sported their favourite deerstalker and ventured to the most memorable TV spots in London related to the BBC Sherlock series, staring Benedict Cumberbatch.

The report shows that the Sherlock series has been worth nearly £11 million in free publicity for London.

27 Specific places were mentioned in tweets and Facebook posts, including: Sherlock’s offices at 221b Baker Street, Speedy’s Cafe next door and St Bart’s, the place in which Holmes and Watson met.

Other movies hotspots that have got tourists tweeting: Notting Hill – The classic Rom-Com. Despite being released 15 years ago, it has generated advertising expenditure of £19.5 million.

Harry Potter – has generated around £10.4 million thanks to ‘social media conversation value’, because of locations such as Leadenhall Market and Kings Cross station.

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