They complained, they protested - and now it seems London's black cabs may just get even with the new wave of tech firms offering taxi apps.
They've joined up with mobile app company GetTaxi which is slashing the price of rides in the run up to Christmas.
Passengers will now only have to pay a fixed rate of £5 for a 6 mile journey starting in zones 3 to 6, as long as they book using the dedicated black cab app.
Journeys can finish in zones one and two, although trips that start there will not qualify for the offer. GetTaxi CEO Remo Gerber said: "we want to make sure black cabs become fashionable again especially in the suburbs.
What's happened over many years in the suburbs is that people call up minicabs as they can't find a taxi.
We want to change that" In June black cab drivers held protests after Transport for London's decision to give taxi app Uber a private hire license.
This new rate is expected to cut the price of getting a black cab by up to around 80 per cent.
Toby Green of the Evening Standard discusses Get Taxi, an app battling against the likes of Uber and Hailo.