fcom, the broadcasting regulator, has begun investigating how the Premier League sells live TV media rights for its football matches in the UK.
This follows a complaint by Virgin Media, who believe that more matches should be available for live broadcast.
The results of Ofcom's investigation could revolutionise the way football fans watch games on TV.
The Premier League is currently dominated by BskyB and BT Sport, with the latest rights deal in 2012 costing £3bn.
The bidding for live coverage will soon start again, this time for the rights from 2016 onwards, which means this report comes just in time.
Currently no live football can be televised between the hours of 2.45pm and 5.15pm because of British broadcasting rules, a law which date back to the 1960’s.
Whether this changes remains to be seen.