Bloomsbury and Kings Cross areas rebranded as “Knowledge Quarter”

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Bloomsbury and Kings Cross areas rebranded as “Knowledge Quarter”
4th December 2014

Given the world’s earliest manuscripts sit within a few hundred metres of pioneering medical research, it’s an appropriate moniker. 

Bloomsbury originally secured its intellectual fame after Virginia Woolf, John Maynard Keynes and EM Forster were dubbed the “Bloomsbury Set.” 

Now, though, celebrating the contemporary wealth of resources and connections, George Osborne has officially announced the renaming of the area. It's thought the new name will help cement the reputation of the area. 

Dan Freedman reports. 

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