A ruling on Wednesday found that a campaign by Oreo cookies, using vloggers to promote their product, wasn’t clearly labelled as paid advertising. It said viewers could not have reasonably known the Youtube stars were making a paid for advert.
Natalie Hughes joined Headline Lunch to discuss the way money is changing the blogging and vlogging sphere and why the ruling should encourage vloggers to be more transparent when they accept money for promotions.
Natalie talks through her own experiences with brands and how she manages to maintain integrity while still building a monetised blog. She also discusses the big money vloggers can make, and how some are earnings millions each year.
In other vlogging news, the debut novel by Zoella was ghostwritten.