Retailers are expecting another day of bumper sales as shoppers make a last minute bid to buy festive gifts.
Each year it's thought over 3 million people leave our Christmas shopping to the last 12 days.
Eleventh-hour buying among men is now so common it's been given a name - the 'man dash'.
Alison Earle was at Oxford Street to see if the predictions were correct.
Jace Tyrrell from the New West End Company discusses this further.