Exclusive property firm Redwood Properties have pulled an advert for luxury apartments One Commercial Street after Twitter users compared lifestyle depicted as that of Patrick Bateman, the fictional banker-cum-killer at the centre of horror film American Psycho.
The film is based on the Bret Easton Ellis novel of the same name.
The novel and the film both follow the story of Jason Bateman as he launches into a murderous spree in 1980s Manhattan.
One tweet read: "Wow. The American Psycho/Fight Club lifestyle is now being marketed as a viable option".
Another person tweeted: "This ad for flats - neo liberalist capitalist dystopic future present nightmare!!"