Rapper-turned-fashionista Tinie Tempah has helped design and develop a suit to celebrate Men's Fashion Week.
Curator of the event, Timothy Long, joined Wake Up London to discuss the suit, Tinie's contributions and the week itself.
The bespoke suit is cut from the first ever "London Tweed". It was cut by renowned Savile Row tailor Norton & Sons. It is reported to have been inspired by London detective Sherlock Holmes.
In his three piece, single breasted suit, Tinie has replaced Radio 1 DJ Nick Grimshaw as the event's ambassador.