Does your Facebook know you better than you know yourself?

Sorry, no compatible source and playback technology were found for this video. Try using another browser like Chrome or download the latest Adobe Flash Player.

Sorry, video is not available for your device…

Does your Facebook know you better than you know yourself?

Facebook knows you better than you know yourself.

That's according to Cambridge University researchers.

They studied nearly 90,000 Facebook users using computer software to analyse their "likes" to assess their personality.

The lead author of the study said this makes human-computer interaction "within our reach".

More in Talking points

Nigel Farage urges Ukip unity as he declares: 'We want our...

Farage tells fellow Ukip members to put 'country before party' during the EU referendum campaign

Nigel Farage mocks David Cameron with 'piggy in the middle' jibe

Ukip leader jokes about claims that the PM put his genitals in a dead pig's mouth during an initiation ceremony at Oxford University

Where Scotland is headed as the dust settles from the referendum

The national psyche of Scotland has shifted - but what does this say about the future?