The Evening Standard is hoping to find the next Richard Branson somewhere in a London prison

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The Evening Standard is hoping to find the next Richard Branson somewhere in a London prison

As part of their Frontline London campaign, the paper is looking for a budding entrepreneur behind bars. Having teamed up with Holloway Prison and Isis Prison, Thamesmead, the Standard will give up to ten inmates the chance to go head to head to pitch their ideas for the chance of £8,000 towards their business. The campaign is funded by the founders of Lush Cosmetics. 

David Cohen, Campaigns Editor for the Evening Standard, joined Headline London to discuss the campaign further.

He explained the idea behind the campaign and how it’s intended to help prisoners who may have marred their career chances with a criminal record. He also addresses the moral quandary of helping those who have broken the law and ended up in jail and explains why the Standard think it is the right thing to do and why they've excluded prisoners who've commited violent crimes from taking part. Finally, he discussed how the project hopes to stop young people reoffending. 


 

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