Prisoners are being given the chance to go head to head to get financial backing for business ideas in a new scheme spearheaded by the London Evening Standard.
As part their Frontline London campaign, the paper has teamed up with Holloway Prison and Isis Prison in Thamesmead.
The campaign is funded by the founders of Lush Cosmetics and will give 10 inmates the chance to win £8,000 towards their business idea.
The campaign is intended to help prisoners get back into the working world and aims to help stop young people reoffending.
David Cohen, Campaigns Editor for the Evening Standard, joined Headline London to discuss the campaign further.