Adnan Ebrahim started raising eyebrows in the community when super cars would be constantly parked outside of his house.
The neighbours suspected him of being a drug dealer, when actually it was one man’s innocent passion, for burning rubber and getting to 60mph in a matter of seconds.
Adnan started a blog for young car enthusiasts while studying economics at University College London.
Despite running the site from his bedroom in the family home, car makers soon started sending him high-performance cars to test and review.’
‘Car Throttle' proved to be so successful that when the 24-year-old graduated he was able to run it full-time.
Fast forward four years and today he runs the business with eight employees from an office in east London.
The UK startup - previously dubbed the ‘BuzzFeed for cars’, has picked up $1.6 million in new funding, and with it plans to evolve into a ‘vertical media platform’ - moving beyond the niche of cars, by applying its editorial model and tech to other areas.