Prostate Cancer UK have launched a pop-up pub to ‘keep friendships alive.’
The ‘Anchor Bankside’ on the South Bank will become the ‘Men United Arms’ for a fortnight, playing host to comedy nights, quizzes and music events.
Celebrities are already backing the new venture with The Who’s drummer Kenney Jones Kenney Jones on the bill, actors David Morrissey and Timothy Westto to visit , and former Premier League star Ade Akinbiyi playing host.
The charity wants to call for men to see their mates more and suggest that they celebrate their ‘bromance’ by getting together with their mates and do something great to beat prostate cancer, from bike rides and pub quizzes to Iron Man challenges.
Drummer of The Who spoke on why this charity was important to him:
“Keeping friendships alive – and friends – means something very special to me. I was recently diagnosed with prostate cancer and thankfully, treated for it successfully. But having a close shave like that definitely makes you think.”
“Everyone needs to make time for their friends, everyone needs to do stuff with them. All the better if you can do it with a real purpose – like last year when I got The Who guys to come to my house to do a reunion gig to raise money for Prostate Cancer UK. It was magical. That’s the essence of Men United – it doesn’t matter what you do, can be a big thing like my rock concert or something small like a blokes’ poker night, but you do it because you love being with your mates. It’s just better if the reason you’re doing it is to help keep us all alive.”
Owen Sharp, Chief Executive of Prostate Cancer UK, said:
“As the traditional hub of male community and camaraderie, the pub’s a place where men get together with their friends to relax, to banter, to watch sport, and to plan and do things together. The Men United Arms is a space where men can do all this whilst showing strength in numbers and determination to come together to beat prostate cancer.”
Joining Wake Up London was Mark Bishop, Director of Fundraising for Men United and a survivor of the disease Dennis Rootical.
Dennis features in Prostate Cancer UK’s new TV advert as part of the campaign, Men United. The advert is based around male friendships and how men spend their time together.