New research reveals that many people do not understand what they are feeding their beloved pets.
The study asked more than 1,100 owners and was carried out by Encore Pet Food.
Results showed more than three in five pet owners didn’t know what an “animal derivative” is.
Animal derivatives are non-flesh parts of an animal’s carcass, such as heart, liver, lungs, stomach or breast muscle.
Animal derivatives make up the majority of pet food sold in the UK.
The research also found a quarter of pet owners say they choose the food they buy their pet is on advice from a trusted source, such as the vet (25 per cent), a family member (13 per cent) or a breeder (12 per cent).
While many say they consider their pet one of the family, 32 per cent of those asked said they do not believe pet food is of the same quality as human food.
TV vet Luke Gamble joined Wake Up London to explain why he believes more needs to be done to improve the quality of pet food sold in this country.