The much hyped film 50 Shades of Grey has its UK Premiere in Leicester Square this evening.
The movie, an adaptation of the first book in a trilogy which goes by the same name, has made headlines ever since it shot to literary fame in 2012, outselling the Twilight and Harry Potter books.
In the same year the author was E.L.James was named the bestselling author of 2012. The story is one of Anastasia Steele, a budding writer who has an encounter with a young entrepreneur, Christian Grey.
The book follows the two in their "romance" which explores the depths of their psyche and sexuality. The novel is famous for it’s erotic scenes in Mr Grey’s ‘Red Room’ in which the pair carry out his sexual fantasies involving all sorts of bondage and fetish acts.
The use of sex toys, rope and whips have seen a huge rise in the sales of toys and fetish products go up by 40 per cent. The London Fire Brigade have said that they are bracing themselves for a spike in calls this weekend relating to people getting stuck in handcuffs and the like.
It has also led them to tweet about a few of the bondage related stories that they have come across in the past.
The rise of this fame of this movie hasn’t gone down well with everyone.
At the premiere in Leicester Square the stars of the film were greeted with protestors, who argue the movie romanticises domestic abuse. The campaign named ’50 Shades of Abuse’ aims to highlight the control that the character ‘Christian Grey’ has in the relationship is domestic abuse rather than man to be fantasised about.
Alexis Bee of the campaign writes: “I am also deeply offended that E.L. James has romanticised domestic violence and promoted an abuser as some kind of romantic ideal. She’s essentially telling the world that Christian’s behaviour is a normal part of romance and that things like stalking are a sign of affection. The fact that she refuses to discuss the abuse in her books makes the entire situation worse.”
'50 Shades is Domestic Abuse' is calling for Londoners to boycott the film, hoping the demonstration will encourage London film fans to donate the cost of a cinema ticket to local charities for abuse victims instead. London Live's Reya El-Salahi has been speaking to the campaign's founder, Natalie Collins.