The Labour Deputy Leader Harriet Harman is in Croydon today to promote the party's Woman to Woman campaign ahead of May’s General Election.
In the last general election 1.1 million women in London did not vote, something the party wants to change and they are using their pink campaign bus to promote this.
A poll carried out by TNS on behalf of BBC’s Radio 4 programme Woman’s Hour found that an extra 10 per cent of women are ‘undecided’ about voting in the general election, in comparison with men in the UK.
The bus intends to tour 70 constituencies focusing on key issues to women such as; childcare, social care, domestic violence and equal pay.
The Labour Deputy Leader will join other female MPs around the country to talk to female voters to have, what co-ordinator Lucy Powell described as “a conversation about the kitchen table, and around the kitchen table.”
The bus has been criticised as being patronising to women, in it’s colour and it’s approach.
Harriet Harman replied to these criticisms saying: “I don’t think it’s at all patronising to recognise that women have got different patterns of their working lives, there’s different patterns in families between what women do and what men do. That is to recognise the reality and to say public policy needs to address that.
“One danger there isn’t is that actually people won’t want to talk to us or engage with us and will think we’re patronising. I’m confident that people will think: ‘Well, there’s somebody here interested in my life and listening to me, about how I’ve got to work till I’m 67 and look after a relative and look after a grandchild, and I’m very good at my job but I’m underpaid’.”
London Live’s Reya El-Salahi was with the campaign.