The five day fashion-fest, which kicks off at Somerset House, will be extra special for one Londoner. Designer Charli Cohen is showing her sportswear brand for the first time on the London Fashion Week catwalk.
"I'm really excited," said Charli "There are definitely nerves as it's our first big catwalk show. But I've got lots of great people around me to help," she said.
Charli's brand is the epitome of sports luxe, a trend where athletic inspired clothing is given a fashionable twist. Charli's collection fuses high performance fabrics with figure hugging designs and wouldn't be out of place in the gym or on a night out. Her pieces have been worn by the likes of Kate Upton and Millie Mackintosh and have been featured in Vogue.
"I intended to go into ready-to-wear womenswear, that's what my degree was in," said Charlie. "Because fitness was a big part of my life, I qualified as a personal trainer as well. About a year into my degree I had the epiphany that there was a great way to combine those interests and decided to specialise in sportswear," she added.
And when it comes to prepping for Fashion Week, having a collection that only includes active wear does have its advantages.
"Having lycra garments makes a big difference, it's a lot quicker doing fittings, most things will fit the models. There's also less ironing and the clothing's more portable. So there are certainly conveniences to showing sportswear," said Charli.