The three most complained-about UK adverts of all time all appeared last year

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The three most complained-about UK adverts of all time all appeared last year

The three most complained-about UK adverts of all time all appeared last year.

They were Paddy Power's Oscar Pistorious advert, an advert that used the word "booking" in a questionable manner and Sainsbury's Christmas campaign. 

Paddy Power's Pistorius advert attracted by far the strongest response, prompting a huge 5,525 complaints. It was suspended immediately by the Advertising Standards Authority (ASA) for the seriousness of its content and for making light of a murder trial and the death of a woman.

An advert for Booking.com was cleared by the ASA this week after attracting 1,768 complaints last year alone for its apparent use of the word "booking" as a substitute for a swear word.

Finally - and perhaps surprisingly - the Sainsbury's advert which showed a re-enactment of the First World War Christmas truce was the third most complained about advert. 

Broadcaster and comedian Gavin Inskip and London Live's Entertainment Producer Simon Thompson joined the Evening News to give their thoughts on whether or not the adverts justified all the complaints. 

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