20-year-old musician, James King, released his single 'Breathe' last month for Earth Hour to get people to support the Breathe Campaign. Over Earth Hour, James' initiative saw over 17 schools around the country gather in support of change. The track has already become the theme song for Princes Trust Rainforest Project, Keep Britain Tidy and Eco Schools.
King has started a national initiative to try and trigger a change as our ability to breathe is being threatened - something Londoners may be familiar with after recent air pollution warnings.
Currently living in London, King works as an Ambassador of Keep Britain Tidy and Eco-Schools and has just completed a fifty date European environmental schools tour talking to students about environmental issues.
See James speak more about his experiences and cause below.