A group of campaigners have gathered in Kensignton to stop developers turning one of the capitals' biggest cinemas into luxury flats.
The Odeon on Kensington High Street has stood since the 1920s.
Developers want to make way for new apartments and have plans to build a cinema underground but campaigners object. They say the cinema has been given notice to leave in September and plans to convert the cinema poses a threat to the area's history.
Minerva (Holland Park) Ltd said in a statement: “Plans have been submitted to the Royal Borough of Kensington & Chelsea to deliver a new state-of-the-art seven screen cinema with an enhanced café and bar offer, as well as on-site affordable housing and retail for Kensington.
"The historic cinema façade will be retained and the cinema facilities will be upgraded to ensure the best mix of screen sizes for a modern cinema, with facilities fully accessible for disabled people.
"We are committed to working with the council, local residents and all interested parties to deliver an outstanding development.”