The London cycle hire scheme has grown into a phenomenal success. 60% of riders hiring a bicycle in London aren't wearing a helmet, and close to 40% said that it was because cycle helmets are bulky to carry and it was hard to carry.
Dr Craig Ranson, Programme Director in Sport & Exercise Medicine, Cardiff Metropolitan University commented: "Recently sports medicine professionals have become aware of the detrimental effects that repeated minor head knocks can have on
long term brain health and function… I think that's a game changer for cycling safety." The new cycle helmets launched protect against severe injuries and head knocks.
With on average 13 fatalities a year in London and 70% of them experiencing moderate or severe head trauma and hospital data showing that over 40% of cyclists suffer head injuries, head protection should be of concern to all cyclists.