Held at London's Tobacco Dock for the first time, HYPER JAPAN Christmas Market gave Japanophiles a diverse experience of Japanese culture through food, drink, music and art from the traditional to the quirky to the downright bizarre.
Establishing themselves as an alternative destination in London’s Christmas roster, HYPER JAPAN is the one-stop-shop for J-culture.
The amalgamation of activities, performances and exhibitors on offer at HYPER JAPAN included the Sushi Awards 2015, the first ever Sake Cocktail Awards 2015, the European debut of Kawaiicore music group Lady Baby, and Shironuri artist and fashion icon MINORI from Japan.
The Christmas market welcomed back crowd favourites ranging from cosplay, anime & manga to traditional martial arts to Kawaii fashion.
Interactive demonstrations and workshops included Ramen cooking by Ippudo; origami gift-wrapping; in the first-ever HYPER Creative Studio.
HYPER JAPAN’s Managing Director, Kazuhiro Marumo said “I am proud and passionate about my Japanese heritage, and look forward to sharing it with the UK at HYPER JAPAN in a fun, interactive, and accessible setting. This time, the fair is to have a greater focus on food and gifting in the build-up to Christmas which differs from our regular HYPER JAPAN Festival in the summer.” HYPER JAPAN started in 2010, and this will mark the 9th event in London. HYPER JAPAN festival 2015, the most recent festival, finished successfully in July with tens of thousands of participants.