David Haye is pushing for more boxing matches to be on terrestrial TV.
The heavyweight, who's gearing up for a bout in May after coming out of retirement, says he wants the sport to be accessible to all - even if it means making less money.
Speaking at the Prince's Trust Celebrate Success Awards Haye said, "when I was a kid you could watch boxing on ITV or BBC.
When you fight on Freeview you open yourself up to people who might not be able to afford it".