As many of us gear up for a date this evening, we have some tips from the Behaviour Psychologist Jo Hemmings, she works with men in the capital to help them find love.
New research by the Bic Shave Club has revealed what women want when it comes to attraction.
Hair came out most important for women in the UK, followed by fragrance. When it came to women in London, nearly half prefer a cleanly shaven man over one with stubble or a beard. 43% dislike the feel of facial hair on a man when they kiss them, and over a third say a clean-shaven face would help make the best Valentine's Day kiss.
Better get the razor out!