No more blue Boris Bikes? Barclays quit cycle hire scheme early

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No more blue Boris Bikes? Barclays quit cycle hire scheme early
2nd June 2014

 

Transport for London are looking for a new Boris Bike sponsor after it's present sponsor Barclays decided not to renew its deal which is due to expire next year. It is asking brands to register a sponsorship interest from Monday.

TFL have confirmed that they are expecting to receive a net total of £25 million by the end of the five-year-scheme in August 2015 and are now on a hunt for a new sponsor who is expected to pay a minimum of £37 million for the scheme.

The mayor of London had originally expected Barclays to pay £50 million. 

This big marketing opportunity will provide the investor visibility around all TFL platforms including branding at docking points and pay terminals. 

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