Queen's Grandson champions London Showjumping event
Peter Phillips, the only son of Princess Anne, has revived coverage of showjumping on the BBC.
As organiser of the London leg of the Longines Global Champions Tour Series 2014, he has persuaded the broadcaster to cover the event at Horse Guards Parade.
Now in its second year, the show will include elite riders from the Grand Prix tour and London Olympics, as well as celebrities such as Bruce Springsteen's daughter.
Showjumping fans had hoped British success at the 2012 Games - involving a series of thrilling jump-offs - would generate a return to form for coverage of the sport, which had become limited to the Christmas show at Olympia.
“The BBC was interested last year as part of the ‘soft legacy’ of the Games,” said Phillips. “The viewing figures for the Saturday were impressive and now that it is at an iconic location, I think it ticked all their boxes.”
TV coverage of this year's event, running from August 14th to 16th, will be anchored by Clare Balding and spectators will be able to watch from a grandstand and on a free big screen in nearby St James’s Park.