In The Headline Interview the MD of Britain's biggest online dating site tells Chris Blackhurst about its increasing appeal for the over-50s, and how it has generated more than 92,000 marriages.
Karl Gregory tells Chris, the City Editor of the Evening Standard, that the fifty-plus market is now the fastest-growing age group using the site. Karl Gregory says when it launched most customers were aged 25-35, but now that has changed and online dating appeals to everyone from 18-80.
He says his company carried out research a couple of years ago, which found that 92,000 couples who had met on the site had got married. The site had also helped form half a million relationships which lasted longer than three months.
Chris, the City Editor of the Evening Standard asked Mr Gregory about the security of the Match.com. He said that the company has strict security rules, which could lead to people having their accounts closed within minutes if there was inappropriate online behaviour.
See the entire interview on the Headline Interview.
The UK dating industry is young but it’s big business – its turnover averages around £200m and around one in three London relationships start online.
The UK dating awards recognise excellence in the industry, with many of the companies and individuals nominated living and working in the capital. We’ll be reporting live from the event on Thursday 13 November, celebrating one of London’s most exciting industries.