Can the raw commitment, pride and passion of football fans be bottled? That’s exactly what a popular beer brand has done with its one-off "Made by Fans" brew, giving footy supporters up and down the country the opportunity to infuse Budweiser with their die-hard support of English football.
A beer-filled tanker was toured across the UK led by footballing legends Graeme Le Saux and John Barnes where they met fans in locations across the country including London, Coventry and Preston, and where they had the opportunity to sing and whistle to the Budweiser tanker - literally filling the brew with their supporter pride and passion.
The tanker then arrived at Budweiser’s UK brewery in Samlesbury, Lancashire, where the official England Supporters Band played patriotic tunes to the beer as it brewed, before the first bottle rolled off the production line yesterday.
Former England player Graeme Le Saux, said: "I couldn’t resist the opportunity to help Budweiser make the first ever beer infused with the pride, passion and commitment of the country’s football fans.
"I know first-hand just how powerful fan passion can be – it helped spur me on many a time throughout my career.
"I felt that passion again meeting thousands of football supporters across the country who helped instill their passion into this first-ever Made by Fans football brew by Budweiser. I’ve heard many people say ‘imagine if you could bottle the passion of English fans’ over the years. Well now, finally, we have,” he added.
Budweiser's Aina Fuller said: "We wanted to create Budweiser Made by Fans to honour football fans up and down the country and to do something truly special to celebrate the upcoming summer of sport.
"This one-off batch really is made by the fans, for the fans; passion is what makes our brew unique, and passion is what makes a true fan too."
Budweiser will be giving away the limited edition brew through giveaways in its social media channels.