McVitie's headed to Glastonbury to surprise and delight worn-out festival goers with their favourite biscuits and a hot cup of tea, as they began their long journey home from the annual festival.
This was after research revealed that Brits miss their favourite biscuits more than their family when they go to festivals with nearly half of festival goers in the UK saying that biscuits are the "most essential" food item to pack.
The research also revealed the top 10 missed home comforts at music festivals:
- Clean shower
- Own bed and pillow
- Good cup of tea
- Good cup of coffee
- Internet connection
- Favourite biscuits
- Mum’s cooking
The study also found that festival goers aged between 25-34 miss biscuits the most, with one in five saying they miss them while camping at music festivals. It also shows Londoners miss biscuits the most.
However, most festival goers plan ahead for this, with three quarters saying they take a pack of their favourite biscuits to music festivals.
Kerry Owens, McVitie’s Marketing Director, said: "We believe that biscuits make everyday moments just that little bit better, so it stands to good reason that people might want to pack a little pick me up while they’re camping!"