Advertising on vlogging is changing

Sorry, no compatible source and playback technology were found for this video. Try using another browser like Chrome or download the latest Adobe Flash Player.

Sorry, video is not available for your device…

Advertising on vlogging is changing
8th December 2014

A ruling on Wednesday found that a campaign by Oreo cookies, using vloggers to promote their product, wasn’t clearly labelled as paid advertising. It said viewers could not have reasonably known the Youtube stars were making a paid for advert. 

Natalie Hughes joined Headline Lunch to discuss the way money is changing the blogging and vlogging sphere and why the ruling should encourage vloggers to be more transparent when they accept money for promotions. 

Natalie talks through her own experiences with brands and how she manages to maintain integrity while still building a monetised blog. She also discusses the big money vloggers can make, and how some are earnings millions each year. 

In other vlogging news, the debut novel by Zoella was ghostwritten.

More in Business

Government's Channel 4 privatisation plans accidentally revealed

The paper, labelled 'official - sensitive - commercial', was titled 'Assessment of Channel 4 Corporation reform options'

Rudeness in the workplace: Nine of the most offensive things...

What someone might view as a flippant comment could lead to repercussions

What to do if you own a Volkswagen diesel

Volkswagen has said 11 million cars are affected