This Girl Can: the advert encouraging women to take up sport

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This Girl Can: the advert encouraging women to take up sport

Sports journalist and blogger Jo Tilley discusses a new advert called "This Girl Can". 

The advert has launched to try to get more women into sports and is working to train the mindset of women, by addressing issues of body confidence. 

Jo explains how to advert uses "a whole spectrum" of women to great effect and demonstrates that sport isn't for any one particular type of person. 

The advert, which Jo says gave her "goosepimples", has been backed by Sport England. It will be on primetime television from Monday. 

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