Campaign encourages couples to buy Fairtrade gold wedding rings

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Campaign encourages couples to buy Fairtrade gold wedding rings

A campaign is trying to get people think more carefully when they make a marriage proposal. 

It isn’t a reminder to be sure they’ve chosen the right person and setting - instead, the campaign is asking people to consider about the origin of the gold in their chosen wedding ring.

Ahead of Valentines day, the Fairtrade Foundation’s national ‘I Do’ campaign aims to encourage brides and grooms in the UK to buy Fairtrade gold rings.

They estimate that if they could convince 50,000 couples to buy Fairtrade, it would generate £650,000 for some of the poorest mining countries across the world.

Currently around 10-15 per cent of all gold produced comes form small-scale miners and despite the value of gold, some miners are earning as little as US$1 a day. 

To raise awareness of this issue and to encourage more potential newlyweds to think ethically about their wedding jewellery, a “human ring of gold” will form on the steps of St Paul's Cathedral today to symbolise the exploited miners who toil to make gold rings. 

Greg Valerio of the Fairtrade Foundation joined Wake Up London to explain the issue further. 

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