More control over data

Sorry, no compatible source and playback technology were found for this video. Try using another browser like Chrome or download the latest Adobe Flash Player.

Sorry, video is not available for your device…

More control over data

A new service aimed at giving people more control over their personal data has been launched today in East London.

The platform relies on consumers disclosing information they want to be known, to the businesses that have signed up.

In return, they'll get adverts that are tailored to them, and credits which can be used with the companies involved.

Nicholas Oliver is the founder of, he explained the concept.

Related articles

More in News

Sexual abuse victim Ione Wells on how she found hope again

While her own attacker reflects on his actions – Ms Wells hosts workshops in schools and colleges to talk to young people about consent

Lord Leach: Only 'big picture' reform will keep Britain in the EU

Through his think-tank Open Europe, Lord Leach is at the heart of the referendum debate, consulted by both camps. He explains to Margareta Pagano...

Ex-Autonomy chiefs say HP was warned over revenue growth

A due diligence report  for HP mentioned accounting differences