The Be Real Campaign rejects unrealistic beauty standards

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The Be Real Campaign rejects unrealistic beauty standards

Londoners are being asked to pledge to "Be Real" this summer, including by not editing selfies.

A new campaign, by the YMCA and Dove, aims to tackle unrealistic beauty standards - which are said to be having a serious impact on young peoples' self-confidence and mental health.

Liam Preston is leading the @BeReal_Campaign

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