The charity’s ‘Light For Every Childhood’ campaign aims to shine a light on children experiencing neglect at Christmas and all year round.
On Monday 3 December, the Houses of Parliament and the BT towere were green to support the appeal.
Last year nearly a third of all calls to the NSPCC helpline related to neglect, a figure that’s even higher at Christmas
Neglect happens when parents and carers can’t or won’t meet a child’s needs. Sometimes this is because they don't have the skills or support needed, and sometimes it is due to other problems such as mental health issues, drug and alcohol problems or poverty.
Information about neglect can be found on the website www.nspcc.org.uk