181 pairs of yellow wellies were laid out in front of the Thames today, to represent the amount of people rescued by the RNLI every week.
The installation has been created to raise awareness of the charity's work as well as fundraise much-needed funds for the crew's new kit.
The activity marks the start of the RNLI’s 2019 Mayday fundraising campaign, which this year is supported by Dermot O’Leary, Nadia Sawalha and Jane Devonshire who joined the celebration.
Claire Cardwell, RNLI Community Fundraising Manager for London says: ‘The installation is a sobering reminder of what our RNLI volunteer lifeboat crews do week in week out – they literally drop whatever they are doing and race to save lives when they get a call for help. The least they can expect is the best kit possible to protect them against the extreme conditions they face. The Mayday national fundraising event is our own call for help, as we rely on the generosity of the public to fund the entire lifesaving service, including the vital kit that helps keep the crews safe when they risk their lives for others.’
The RNLI is asking the public to get creative and Go Yellow throughout the month of May to help fundraise.