Epic cheeseboard

Forty-metre cheeseboard to inspire Britain’s cheese and cracker habits

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Cheeseboard Are Brits cheese-bored? 40m cheeseboard to inspire new generation

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Forty-metre cheeseboard to inspire Britain’s cheese and cracker habits

A savoury snack-maker has created a 40m cheeseboard in London to inspire the country's cheese and cracker habits as part of its 130th birthday.

The creation of the epic cheeseboard is also Jacob's response to its nationwide research that revealed that Brits may be getting cheese-bored.  Its research lifted the lid on the nation’s cheese knowledge – or lack of. The report found that the average Brit could name just four of the 700-plus varieties of British cheese on the market, and also revealed that one in six Brits haven’t heard of Stilton and a quarter are not familiar with Wensleydale, despite its popularity with TV’s Wallace and Gromit.

It’s not all bad news however, as the research found a resurgence in appetite for the cheeseboard amongst those living in the south and the east, with southerners three and half times more likely than those in the north to eat a cheeseboard every week, and those in the east of Britain 26 per cent more likely to than those in the west.

What’s more, Londoners are four times as likely to know about obscure British varieties such as Ticklemore, and those from the South West are 49 per cent more likely than average to spot a Stinking Bishop with ease.

Paul Courtney, Head Baker at United Biscuits, commented: “We’re now on a mission to bring joy back into the cheeseboard, to inspire people to try different things as they rediscover this varied and satisfying course, and add a whole new level of excitement to the cheeseboard by showcasing the endless possible pairings of crackers and cheese.”

Stretching the length of Tower Bridge Walkway in London, the Jacob’s Longest Ever Cheeseboard grand feast featured a range of specially developed cheese and cracker pairings created by food and drink expert Matt Day.

Matt says of the project: “When you pair cheese with the right biscuit, condiment or drink, it can elevate the taste to another level, but get it wrong and the flavour clash can be quite spectacular! Good pairings bring out the best in all the elements in a kind of symbiotic relationship, and we wanted to pull together a few examples of that for people on the Jacob’s Longest Ever Cheeseboard.”

Matt’s perfect cheese and cracker pairings are:

  • Choice Grain with British Brie, Fresh Fruit and Celery
  • Cream Cracker with Red Leicester, Pickle and Chutney
  • Savours Salt and Cracked Black Pepper Bake with Caerphilly and Cured Meats
  • Cornish Wafer with Blue Cheese and Poached Pear

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