A scrumdiddlyumptious interactive Easter experience at The London Eye

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A scrumdiddlyumptious interactive Easter experience at The London Eye

This Easter, iconic London landmark The London Eye will bring a scrumptious taste of Willy Wonka’s world and the acclaimed West End musical Roald Dahl's Charlie and the Chocolate Factory to the South Bank as it introduces “The View of Pure Imagination” - an immersive family Easter experience running from 25th March – 9th April.

This partnership with the award-winning West End production, also celebrates the musical's fourth and final year at London’s Theatre Royal Drury Lane.

The London Eye will take families to the skies on a Charlie and the Chocolate Factory themed adventure to help Willy Wonka invent his latest concoction, inspired by the views of London’s most famous attractions including Pic-a-fizzy Circus and Best-mints-ter Abbey. Expect a fantastical journey full to the brim with story-telling actors, mouth-watering mischief and ludicrous Easter craft workshops.

The area around the London Eye will also be decorated to delight as it is given a magical makeover, transforming into Wonka’s gold and purple universe with lip-smacking lollipop trees and other confectionary shaped treats galore.

Sunny Jouhal, General Manager at the Coca-Cola London Eye said: "We are very excited to be partnering with Roald Dahl’s Charlie and the Chocolate Factory for Easter – we’ll be bringing the magic of the stage production to our guests as they soar 135 metres above London – what’s not to love?"

For adults looking for a more sophisticated sweet treat this Easter, The London Eye’s Hotel Chocolat Chocolate Tasting Experience offers a pairing of prosecco and chocolate together with breathtaking 360 degree views of London’s skyline. 

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