View of Pure Imagination at The London Eye

Sorry, but our content is only available within the UK

Sorry, no compatible source and playback technology were found for this video. Try using another browser like Chrome or download the latest Adobe Flash Player.

Sorry, video is not available for your device…

View of Pure Imagination at The London Eye


Those who are in the capital this Easter might want to check out The London Eye's offering for families.

The View of Pure Imagination is an interactive experience where families are taken to the skies on a Roald Dahl's Charlie and the Chocolate Factory-themed adventure to help Willy Wonka invent his latest concoction, inspired by the spectacular views of London's most famous attractions.

The press night consisted of excitement on and off the iconic London landmark.

Guests were taken to a plush room turned into a Wonka-esque room with tables filled with colouring pens and crayons where you can design your own sweet. Then an actor called Professor Pop, the factory's Head of Inventions and Creations, popped in with another actor to welcome the young guests before everyone was led to go on board The London Eye.

Once in the capsule, Professor Pop asked the children to help him create a new sweet using six clues around London to which factoids about the capital were shared. The 30-minute adventure ended on a high and high fives were given all around.

The Charlie and the Chocolate Factory magical makeover at The London Eye starts from tomorrow until 9 April. For more information about Easter activities at The London Eye, click here.

Related articles

More in London life

Sexual abuse victim Ione Wells on how she found hope again

While her own attacker reflects on his actions – Ms Wells hosts workshops in schools and colleges to talk to young people about consent

Lord Leach: Only 'big picture' reform will keep Britain in the EU

Through his think-tank Open Europe, Lord Leach is at the heart of the referendum debate, consulted by both camps. He explains to Margareta Pagano...

Ex-Autonomy chiefs say HP was warned over revenue growth

A due diligence report  for HP mentioned accounting differences