Young Brits love to dunk their bsicuits

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Young Brits love to dunk their bsicuits

Today is National Biscuit Day and to celebrate, a leading international manufacturer of biscuits, snacks and cakes, has released new research that reveals the dunking habits of Brits.

United Biscuits' research from McVitie's shows a surge in popularity of dunking amongst younger generations, with nearly 20 per cent more young people dunking now than people aged over 55.

The McVitie’s research shows that eight out of 10 18-34 year olds (82 per cent) now dunk their biscuits in to hot drinks, compared to six out of every 10 people aged 55 or over (63 per cent).

Of these dunkers, a quarter of them profess to daily dunking (24 per cent), with one in 10 men (11 per cent) dunking throughout the whole day.

Newcastle and Belfast were revealed to be the biggest dunkers, dunking at least once a day (28 per cent), closely followed by biscuit devotees in London (27 per cent).

The census also unearthed that those who are dating are most likely to dunk more than once a day (13 per cent) compared to those who are single or married.

As for professions, the two biggest dunkers are builders or construction workers (27 per cent) and those who work in financial services (22 per cent), with around a quarter of each dunking daily.

When asked which biscuit they think makes the best dunker, Digestives were crowned as king of the dunk, taking 34 per cent of the vote, followed by Rich Tea in second and Ginger Nuts, Milk Chocolate Digestives and Hobnobs taking the final spots in the top five.

Meanwhile, people’s choice of hot drink seems to affect their dunking biscuit of choice, with coffee and tea drinkers opting for Digestives, fruit tea drinkers choosing Rich Tea biscuits and flavoured green tea drinkers picking Ginger Nuts.

Kerry Owens, McVitie’s Brand Director, says: "A cup of tea and a biscuit is one of life’s simple pleasures, so we’re not surprised that biscuits and dunking continue to be one of our country’s great traditions – although we are pleasantly surprised to see how much it is growing in popularity!

"National Biscuit Day is all about celebrating the humble biscuit and putting a smile on people’s faces. Through The Great British Dunk Off we want to take the simple dunk and make it even more fun, and make an everyday moment just that little bit better," she added.

To mark this resurgence in dunking, McVitie’s is celebrating National Biscuit Day today by launching 'The Great British Dunk Off' (#GBDO) – a call to arms to see if the Great British public dare to dunk against the official findings of Dr. Stuart Farrimond, scientist and resident McVitie’s dunking expert, who has scientifically proven the most amount of dunks we can hope to get from our favourite biscuits.

Dr. Stuart Farrimond said: "There is both an art and a science to biscuit dunking, and with it having such cultural significance in Britain, we’re trying to get the UK to join our experiment and discover how to get the best out of our favourite biscuits. 

"We want to see if Brits, who are clearly dunking experts, can discover new dunking techniques along the way and perhaps even beat the numbers I have set."

For example, Digestives only have a shelf life of two dunks despite being the UK’s favourite dunker, while Rich Tea can still survive up to an impressive 14 dunks.

Biscuit-lovers across the country will be challenged to 'dunk off' against one another this weekend to see if they have what it takes to beat the official numbers.

Biscuits in popular culture

As well as preferences and frequency, McVitie’s research has also revealed some very unique traits of biscuit eating culture in Britain:

  • The top three movies Brits most like to watch with a hot drink and biscuit were all written by Richard Curtis; Love Actually, Four Weddings and a Funeral and Notting Hill – all of which feature Hugh Grant
  • The three top male movie stars chosen by Brits to have a hot drink and biscuit with are all Knights; Sir Michael Caine, Sir Sean Connery and Sir Ian McKellen – beating a number of up and coming young stars including Idris Elba and Benedict Cumberbatch
  • Two of the top three female movie stars chosen by the public to enjoy a hot drink and biscuit with are Dames including Dame Judi Dench and Dame Helen Mirren – Julie Walters came in top however – could a Damehood be on the cards?
  • Baking and biscuits remain natural partners when it comes to TV shows – the Great British Bake Off tops the list as the TV series Brits would most like to watch with a hot drink and a biscuit, beating cult favourites such as Downton Abbey and Game of Thrones
  • 61 per cent of Brits own a biscuit tin nowadays, with the city of Norwich the biggest lover of biscuit tins in the UK!
  • Bankers and builders share the same favourite biscuit – the humble Jaffa Cake, while Lawyers say that their favourite biscuit is a Milk Chocolate Hobnob
  • Teachers, Doctors, Nurses, Firemen and Policemen however have revealed that their favourite biscuit is a Chocolate Digestive.

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