London taxi baron John Griffin is worth more than £50 million. He goes undercover in Newcastle's Westside, where he looks for and is introduced to people who may need his help.
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Multi-millionaire Dawn Gibbins goes undercover in one of the most deprived areas of South-West England, looking for people who may need her help, before returning home a changed woman.
Iranian-born Jahan Abedi, who considers himself Welsh through and through, has made millions from property. He goes undercover in Leicester, one of Britain's most racially diverse cities.
IT tycoon Dominic List leaves his luxury lifestyle behind to go undercover in Peckham. He attempts to help some of the people who are trying to provide an alternative to crime and gangs.