New campaign looks to build resilience in the next generation of Lionesses

England’s epic journey to the Women’s World Cup Final 10 days ago racked up record viewing figures across the tournament – and it’s having a positive effect on the future of the sport.

3 in 4 parents state the Lionesses’ success has been motivational for their daughter.

The new research comes as a new Women’s Super League campaign including Arsenal and Chelsea football clubs – is looking to build resilience of the next generation of women’s footballers.

In partnership with Lego, the initiative will see girls aged between 8 and 11 learn ‘buildbackability’ – the art of bouncing back after setbacks.

Well to hear more about the campaign Sara has been speaking to sports psychologist Dr Josephine Perry.

Henry Thomas-Aldridge 30th August 2023

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